Original check · August 2026
We scored public small-business homepages. The boring things are still broken.
This is not a ranking of “best websites.” It is a count. We fetched public homepages and ran the same ten checks the free tool uses: lock icon, title, meta description, mobile viewport, an H1, a way to contact the business, a share image, a canonical, a language attribute, and image alt text. No logins. No scraping of emails for a list. We did not write to these businesses.
We will not sell this as “only 40% of small businesses have a website.” That number belongs to other people’s surveys. These numbers belong to the pages we actually fetched.
The headline numbers
We attempted 590 URLs and scored 499. 91 did not return a usable homepage (timeout, block, or dead). Mean score 79.1 / 100. Median 80.
| Check | Passed | Failed |
|---|---|---|
| HTTPS / lock icon | 99.2% | 0.8% |
| A usable title tag | 72.7% | 27.3% |
| Meta description | 72.1% | 27.9% |
| Mobile viewport tag | 93.8% | 6.2% |
| An H1 | 70.5% | 29.5% |
| A way to contact them (form, tel, or mailto) | 71.7% | 28.3% |
| Share image (og:image) | 64.9% | 35.1% |
| Canonical URL | 81.2% | 18.8% |
| Language on <html> | 91.8% | 8.2% |
| Image alt text present | 73.1% | 26.9% |
A failing check is not a moral verdict. It is the thing a customer notices in five seconds: no padlock, no phone they can tap, a title that says “Home,” a blank square when they text the link.
How we scored (and what we refused to do)
- Same rules as the public checker: HTTPS, title length 12–65, meta description at least 50 characters, viewport tag, an H1, tel/mailto/form, og:image, canonical, lang, all images have alt.
- Public HTML only. User-Agent identifies this report. About a quarter-second between fetches.
- We mixed independent shops, well-known independents, and larger brands people already have in a tab. That mix is on purpose. If we only scored agency-built plumbers, the averages would lie.
- We do not email these businesses. We do not sell the list. Hostnames of scored pages are listed below as methods, not as a shame board.
- We do not promise that fixing a title tag will rank you. Basic SEO here is tags.
By the label we gave the URL
Labels are ours (restaurant, plumber, church…). They are not Google categories. Small groups bounce around; do not over-read a cell with six sites.
| Label | n | Mean | Median |
|---|---|---|---|
| accountant | 2 | 85 | 90 |
| auto | 4 | 87.5 | 90 |
| bakery | 52 | 80.2 | 80 |
| bar | 6 | 70 | 70 |
| barber | 8 | 91.2 | 90 |
| bookstore | 11 | 69.1 | 80 |
| brewery | 16 | 88.1 | 90 |
| cafe | 36 | 85.3 | 90 |
| caterer | 1 | 90 | 90 |
| chiropractor | 2 | 90 | 90 |
| church | 17 | 69.4 | 70 |
| cleaning | 3 | 80 | 80 |
| contractor | 1 | 90 | 90 |
| dentist | 5 | 78 | 80 |
| dj | 2 | 75 | 90 |
| dog-training | 1 | 80 | 80 |
| electrician | 11 | 85.5 | 90 |
| florist | 13 | 77.7 | 80 |
| food-truck | 2 | 50 | 90 |
| gym | 10 | 84 | 90 |
| hvac | 15 | 80 | 90 |
| landscaper | 4 | 67.5 | 80 |
| lawyer | 3 | 83.3 | 90 |
| locksmith | 7 | 84.3 | 80 |
| market | 11 | 79.1 | 80 |
| mover | 4 | 82.5 | 100 |
| moving | 1 | 90 | 90 |
| nonprofit | 4 | 95 | 100 |
| nursery | 10 | 79 | 80 |
| painter | 3 | 80 | 80 |
| pest | 4 | 75 | 90 |
| pet | 1 | 80 | 80 |
| photographer | 7 | 77.1 | 80 |
| pizza | 25 | 69.6 | 80 |
| plumber | 36 | 86.9 | 90 |
| pressure-washing | 1 | 20 | 20 |
| real-estate | 3 | 93.3 | 90 |
| realtor | 1 | 50 | 50 |
| restaurant | 109 | 74.7 | 80 |
| roofer | 4 | 87.5 | 90 |
| salon | 6 | 73.3 | 80 |
| spa | 3 | 60 | 80 |
| tattoo | 16 | 82.5 | 90 |
| tree-service | 3 | 90 | 90 |
| vet | 12 | 82.5 | 80 |
| yoga | 3 | 90 | 100 |
What this means if you have a shop
If your homepage fails contact, HTTPS, or the viewport tag, you do not have a branding problem. You have a “stranger cannot hire you from a parking lot” problem. That is the work a marketing site is for.
Hosted is $49/mo. Most standard jobs finish in under 72 hours when the brief is clear. We do not sell #1 Google. We put the phone, the form, and the lock on the page.
Methods appendix — hosts we scored
Public hostnames only. Scores stay in the table above as aggregates and in the dataset file used to build this page. If a host is yours and you want it pulled from a future run, email tampasbestdj@gmail.com.
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